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US Tech Giant Apple is Building its First Car


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US Tech Giant Apple is Building its First Car

They are better known for making iPhones and IPads, as well as building computers of course, but now US technology giant, Apple, is rumoured to be working on its first car.

That is the assumption made by the Mark Fields, the chief executive of Ford, who told the BBC today that the company does not see the likes of General Motors and Chrysler as their main rivals but Apple – and even Google – too.

Ford has just opened a new base in Palo Alto, California, to work on driverless car technology. This follows the news last week that Apple has hired Chris Porritt to work on its car project, which is understood to be called Titan.

Porritt was chief engineer at Aston Martin before he became vice president of vehicle engineering at Tesla Motors in 2013.

He is credited for helping to produce some of Aston Martin’s most iconic vehicles including the V12 Zagato, Aston Martin DB9 and One-77 supercar. At Tesla, he worked on both the Model X and Model S cars, as well as the Model 3.

Apple has refused to official acknowledge that it is working on building a car but it is thought to be one of the automotive industry’s ‘best kept secrets’ with images such as the above of its concept 'electric car' having been circulated all over internet. Google - another huge US company – meanwhile has publicly been testing self-driving cars for some time.

Now Ford are publicly admitting that these types of tech companies which Fields described as ‘non-traditional competitors’ are becoming rivals. Although, this is something the CEO says Ford is viewing as an ‘opportunity not as a threat’.

Indeed, part of its reasoning for opening a new technology hub in the USA is to work with tech companies for joint projects. Whether that means Apple or Google working with big car manufacturers such as Ford, remains to be seen.

 

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