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UK Drivers Buy More Black Cars Than Any Other Colour


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UK Drivers Buy More Black Cars Than Any Other Colour

UK car owners buy more black cars than any other colour according to new research reported this week.

CAP HPI says that, while white is currently the most popular car colour in the world, British drivers prefer a dark finish.

When it comes to convertibles, more than one on five car owners bought a black car, with 21.5 per cent of overall market sales in the UK. In the sports car market, 23 per cent of cars sold are black, while 25 per cent of sports utility vehicles (SUVs) are painted black.

But leading the list of sectors for sales of black cars was the executive car sector with 28 per cent – almost one in three drivers.

Philip Nothard, from CAP HPI, believes more people are buying black cars because they hold their value better than white cars and claimed ‘black is the new white’.

He said: “Black is without doubt the new white. White had become the colour of choice over the past few years but black seems to be back with a vengeance.

“Our data shows that middle-of-the-road cars in black are better at holding their value than any other colour.

“Customers are always likely to settle for the safest option and it would appear that they are thinking about what they can get at trade-in time rather than taking any risks with brighter or whiter paintwork.”

CAP and HPI merged in 2015 and delivers vehicle valuation, technical and specification data for the automotive industry. HPI was bought by Solera Holdings, a US-based automotive services company, in 2009. Solera acquired CAP for £295m in 2014 and also owns Audatex, the bodyshop job estimating specialist.

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