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Volkswagen Strategy 2025: from Crisis to Electrification


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Volkswagen Strategy 2025: from Crisis to Electrification

Following last year’s high profile emissions scandal, Volkswagen has laid out the 'biggest change process in the company’s history'.

As part of its Strategy 2025 business plan, for all of its brands - Audi, Porsche, SEAT, Skoda and VW – the German carmaker is ploughing investment into electrification and has announced that it will launch 30 new electric models by 2025.

As well as the proposed XL3, due to launch in 2019 - which will be a new hybrid hatchback to directly take on the Prius - the business will also be working on standalone models and head of brand development Herbert Diess has previously admitted that an electrified platform is already in the works.

Volkswagen is also projecting investment in ‘future technologies’ of over €10billion. This will include driverless technology and the recently announced battery development and power-storage technology, which may expand an electric vehicle’s driving distance between recharges to as much as 700 kilometers (430 miles).

That is more than three times the range of the battery-powered version of the VW Golf and the Tesla’s Model S range of 270 miles.

Another interesting item revealed in the Strategy 2025 plan, is to work on mobility services. This will begin with ride hailing, car-sharing and ‘robo taxis’. VW has demonstrated its conviction by investing $300m in ride hailing app Gett last month.

Volkswagen CEO Matthias Mueller said: "We expect that by (2025) we will be selling about two to three million pure-electric automobiles a year. The new goals will make the company more focused, efficient, innovative, customer-driven and sustainable."

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