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The New Alfa Romeo Giulia Set to Rival BMW and Mercedes


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The New Alfa Romeo Giulia Set to Rival BMW and Mercedes

Alfa Romeo is hoping to give BMW and Mercedes Benz a run for its money with the launch of the new Giulia later this year - the most powerful vehicle the carmaker has ever made for road use.

The Italian car manufacturer unveiled the rear-wheel drive saloon at the Frankfurt Motor Show last year and believes it can rival the BMW 3 Series and Mercedes C-Class.

With prices starting at around £27,000 it is pricing itself about the same as the two German-made cars - although these are still not official - and there will be a choice of four engines.

It will kick off with a 2.0 litre turbo-charged petrol engine with 197bhp up to a 2.9 V-6 range-topping Quadriogolio model which delivers 510bhp. There will also be two diesel offerings from the manufacturer - a 2.2 litre engine with 150bhp and the other that will deliver 180bhp.

Now, you would expect to be able to compete with the BMW 3-Series and Mercedes C-Class the Alfa Romeo would need to impress in order for potential customers to switch to a car that is in strong company, when you include the Audi A4 into the mix too.

But here the Giulia seems to have achieved this as the V6 model is powered by a Ferrari developed twin turbo-charged engine.

Alfa Romeo's next quest will be convincing potential customers that their new saloon offers the same features, is luxurious enough inside and as smooth to drive as a BMW, Mercedes or Audi.

The new Giulia is expected to be released this September and is the first of eight new Alfas planned to launch over the next three years as part of a £5 billion investment in the 105-year-old brand.

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