Google is again struggling in its projects for the Apple-branded or co-branded vehicles. The question to be asked is this: Is the car ‘disrupting’ Silicon Valley or is Silicon Valley ‘disrupting’ the car industry? It might indeed be the former as Apple has lost hundreds of staff from Project Titan, its car initiative.
This ailing auto project has struggled for over two years now. Two rounds of layoffs on the project resulted in redundancies and reallocations running into the hundreds. A final decision has yet to be made on what to do with it. Hardware engineers working on suspensions, undercarriages and car chassis were moved on (or out) in addition to working on an Apple OS for cars. Now after these cuts have been made the project is left with about 1,000 staff.
Google’s self-driving clown car (possible not the best choice of character given the recent sinister attention clowns have been getting) has fallen behind its less ambitious rivals and Google, let’s not forget, had a four year head start over Apple. Have they been overambitious in their quest to completely eliminate humans producing an autonomous ride? Was this realistic?
It is hard to see what Silicon Valley companies can add to this mass market, even taking into account the achievements with Tesla. When it comes to the key factors that car buyers look for such as reliability, comfort and performance traditional car manufacturers have the advantage.
It’s rather arrogant of Silicon Valley to assume that a chip being placed into something will automatically turn it into something all conquering. Of course these new technologies may still disrupt road freight in a significant way but it remains to be seen whether Google or Apple will succeed.
Sell my car with Sell your Jamjar today!
Posted : 2016-10-27
"I needed a quick and easy way to sell my car. Sell Your Jamjar provided an excellent service."
"My car needed repair in which i did not want to undertake. Want to sell my car. Sold it to Sell Your Jamjar. Collected my car with the faults declared, paid me a very generous price with a instant payment. Superb service."
"My car was not in the best condition, this made it very hard to sell, but Sell Your Jamjar offered me a price I was happy with and collected within 24 hours."
"Sell Your Jamjar collected my car when it was best for me, there was no pressure on the day and I was very happy with the price. Thanks again."
"I needed to sell my car quickly, Sell Your Jamjar offered a no hassle service, collected and paid within a day of entering my details online."
"I was really happy with Sell Your Jamjar, they quoted me a price online and my car was collected within 24 hours. Easy simple and pleasent process."
"Sell Your Jamjar gave me a good price for my car, they came at a time and a date which suited me, and the payment was in my account in 2 minutes. Excellent service."
"Quick and polite service. No haggling on the day. Would recommend to anyone wanting to sell their car hassle free."
"It was great to actually talk to someone regarding my car instead of just the automated system like other buying sites. This way I got the best price for my car. Sell Your Jamjar explained everything I needed to know, and car collected within 24 hours."
"Sell Your Jamjar gave me an excellent price and collected my car within 24 hours. Easy way to sell my car."
"Sell Your Jamjar collected my car at my convenience, payment was instant and no haggling. Thank you. Sell your car to these guys!"
"I was unsure where to value my Porsche as many other buying sites were offering a very low price. Sell Your Jamjar offered me a great price so I sold it to them and they collected the car within 24 hours with no haggling. Very pleased with the service."
"Sell Your Jamjar collected my car within 48 hours of me entering my details on to their website site. I would recommend them to anyone wanting to sell their car as it was so quick and easy."
"I would recommend Sell Your Jamjar to anyone wanting to sell their car online. It was quick and hassle-free."
"Collected my car within 48 hours of me entering it onto the site, would recommend to anyone wanting to sell their car quick and easy."
"I was offered a great price and it was definitely the easiest way to sell your car quickly. I will definitely use them again."
"Sold my car to Sell Your Jamjar and it was beautifully efficient process."
"I was very impressed with the ease at which I was able to sell my car."
"I tried we buy any car first but I will use Sell Your Jamjar again as they offered me a much better and fairer service."